The façade, which closely resembles the barcode found on various products, was designed by architecture firm Vitruvio and Sons and was completed in 2007. Alternating vertical panels of orange cladding and windows mimic the familiar stripes of the barcode. Inside the brightly-colored building is a shopping center (hence the exterior design).
Entirely surrounded by neutral gray and white buildings, the orange-red Shtrikh Kod is certainly eye-catching. What do you think? Is this a clever, innovative design or an eyesore for the community? Leave a comment!
*Check out “Detroit Orange Alert” on the Daily Dose to see a similar color pallet applied for very different reasons.