Although digital meeting and digital publication options for business have been around for some time, many businesses don’t take full advantage of them. At MTI we realized several years ago that the old ways of doing business weren’t sustainable. We also realized that if we were touting products that made buildings more sustainable and more environmentally friendly, we should probably be doing business the same way.
Technology is not going away. While it certainly has negatives, the communication possibilities are so great, it needs to be embraced by businesses of all sizes. The digital communication practices that follow are sustainable business practices we firmly recommend.
Minimize print matter. There is no reason to maintain a binder full of product catalogs in the 21st Century. PDF versions of product catalogs and product flyers are easy to search and easy to store, and they are much more environmentally friendly. We have all been to major tradeshows and conferences where we’ve witnessed volumes of discarded catalogs, brochures, etc. packed into overflowing trash receptacles. If we feel compelled to hand out some print matter, why not a business card with our URL? Or better yet, let’s just put our QR code on a sign and let interested parties take a digital image. The QR code reader on their smart phone can take them to our electronic media when they have time to look at it.
Digital media can do so much more than print media. PDFs aren’t just about sending print and images. They can also contain video and audio. My document written in English can contain links to translations in other languages or explanatory movies with narrations in other languages. The possibilities are endless, and they can be delivered in seconds around the world at little cost and on demand. Utilizing email for product updates and company newsletters is also much quicker, much more economical and much more environmentally responsible than the postcards and brochures we used to rely on for getting the message out.
Rethink business travel and training. Web meetings can and should supplant sales calls and business meetings. Most of us complain about the cost of gas, the hassle of airport security checks, the threat of bedbugs, etc., but are we still heading off to a meeting in some other state or some other country? Sure there are times when we have to be there in person, but many times we don’t; and the savings to the bottom-line and to the environment are huge! There are many ways we can do meetings online, and the costs have come down tremendously because of the number of services competing for your business. Not only can you hear and see each other, you can even work on the same documents online, and the down time involved with travel can now be used more productively.
Web conferencing can also be used effectively for training. Most web conferencing software has a record function built in so that people who are unable to attend can get a rebroadcast of the session. This saves on the instructor’s time and expense, and it makes the content available in the same format so you’re confident everyone received the same message.
Old habits die hard, but businesses large and small can benefit greatly from adopting 21st Century digital communication practices. They are sustainable, economical and effective.
Filed under: 1, Daily Dose of Masonry, Moisture Management, News and Updates | Tagged: architecture, digital communication, ecology, environment, green building, masonry technology, mti, saving the environment, sustainability, web meetings |